Overview :
Read this blog to learn about the concept and principles of communicating effectively with Plain English. Plain English will transform your communication impact.
Introduction
In today’s overwhelming Information Age, clear and concise communication is not just an advantage — it’s an essential. As data floods every channel and decision-makers are bombarded by a torrent of information, the need to cut through the noise with plain, professional English has never been greater.
This blog explores the evolution of the concept of ‘Plain English’, its critical importance in modern communication, and how learning this skill can empower you and your organisation to rise above the rest.
A Brief History of Plain English
The concept of Plain English emerged as a response to the convoluted, jargon-heavy language that had previously dominated official and legal communications. Over the last few decades, organisations and governments alike recognised that clarity in writing is key to transparency and understanding.
Plain English originally began at Citibank in the USA in 1973. The bank aimed to replace confusing, jargon-filled language with clear, straightforward wording, making financial documents easier for customers to understand. This pioneering move improved communication and built trust, sparking a broader movement.
Over time, various government bodies and organisations recognised the benefits of using plain language, leading to its formal adoption as an international standard today.
From early initiatives in the 1970s to its formal adoption as an international standard today, Plain English has evolved into a cornerstone of effective communication. Its steady growth reflects a global commitment to making information accessible and comprehensible to everyone.
Why Plain English Matters in the Information Age
The Information Age has transformed the way we receive and process information. Once, humans ruled as the top predators in the food chain, but now we are relentlessly hunted by a deluge of data. In this environment, complex language and obscure terminology only add to the overload.
Plain English offers an antidote by:
- Reducing Cognitive Load: Clear writing helps readers quickly grasp essential messages without wading through unnecessary detail.
- Enhancing Accessibility: Whether you’re communicating with clients, colleagues, or a broader audience, simplicity in language ensures inclusivity.
- Boosting Engagement: Straightforward messages resonate better and drive action, making it easier for your audience to respond and engage.
5 Essential Tips for Effective Plain English Writing
Our Communication Guru trainers will show you how to master the art of Plain English writing with these five essential tips:
- Start with Your Message Goal in Mind
Our trainers will guide you in defining your objective before you start writing. You’ll learn to pinpoint the key message or action you want your readers to take, ensuring every word and structure you use contributes directly to your goal. - Keep It Simple and Concise
We teach you to use short sentences and familiar words. By aiming for clarity rather than cleverness, you’ll ensure that every word earns its place. - Structure Your Content
Our experts will demonstrate how to organise your text effectively using clear headings, bullet points, and short paragraphs to make your content more accessible. - Be Direct and Active
Learn to use the active voice to craft engaging and dynamic sentences. Our trainers will show you how direct language invites action and ensures your point is communicated clearly. - Edit Ruthlessly
Finally, you’ll discover the importance of editing. Our team will share techniques for revising your work multiple times, eliminating redundancies and unnecessary complexity, and ensuring every phrase is clear and purposeful.
By beginning with a clear message goal, you’ll ensure your writing remains focused and impactful — a crucial element in today’s fast-paced, information-saturated environment. Embrace these tips to not only enhance your communication but also to stand out and inspire action in your professional and personal life.
Communication Guru: Three Decades of Excellence
For the past 27 years, we have been teaching Plain English workshops and courses, particularly within the Financial Services sector. Our proven methods have helped countless organisations transform their stagnant internal and external communications. We believe that clear communication is the key to success in any industry, and our hands-on training equips professionals with the skills to craft messages that are both impactful and accessible.
With our expert and focused guidance, you can ensure your messages cut through the clutter and inspire action.
The Future is Plain and Powerful
In our present era, when information overload threatens to paralyse decision-making, adopting Plain English is more than just a trend — it’s now a necessity. Whether you’re writing an email, a report, or marketing content, embracing simplicity can be your most powerful tool for clarity and persuasion.
Are you ready to elevate your professional writing and make a lasting impact? Book a group Plain English workshop and experience firsthand how clear, concise communication can transform your business. Contact John French at john@johnfrench.co.za for more information.
